Time and again, we are proud to claim that children are the future of the nation, but seldom do we even wonder what chance do they have once they grow older. And whilst we struggle to prepare and make ready, our children for the world they’re about to experience, we often ignore that somewhere, in the corner of a broken street, in the shadows of the back alley, there are children who will never have the chance you had.
And though we are comfortable, writing them off as the unfortunate byproduct of poverty growing rampant, we seldom think to ourselves, ‘they’re someones children, too. Have we grown all that cold?’
Brainchild Communications has partnered with The Citizens foundation, this year, to aid an easily neglected and always desperate part of our nation, as we hope to give them a chance at a future we hope they can share with our own children.